On September 1, 2023, Royal Enfield kicked off the new month with the official launch of the new Bullet 350 in India. Announcing its nine decades as one of India’s most (if not the most) iconic motorcycles, the launch drew heavily on the model’s long history. After asking Enfield fans across India to share their memories of happy times with Bullets from the past, it’s clear that the manufacturer has taken those memories to heart in crafting its introductory film about the latest version of the Bullet.
“The Bullet 2023. New heart. Same rhythm,” is the official slogan. Enfield has made the sound of that little engine a through-line in its public messages about this bike, from the teasers on social media to the soundtrack of the launch video. It has the same 350 cc engine currently found in the Meteor 350, Classic 350 and Hunter 350.
Other features include dual-channel ABS, a one-piece seat that, according to Enfield, offers better lower thigh support for all types of riding and a rather elegant instrument panel that brings together analog and digital indicators in a rounded triangular formation that you can see in one of the photos. On the left-hand handlebar, right next to the clutch lever, you’ll also find a new USB port for conveniently charging your cell phone or other device.
Enfield is accepting bookings for test drives in India and has also provided pricing information for three different Bullet 350 trim levels in that market.
As with many of Royal Enfield’s launches, pricing details for the Bullet 350 have so far only been released for the Indian market, although it will be launched in other regions over time.
