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Home Motorcycle News

Alexander Buckan – author of the new GS – is BMW Motorrad’s new Design Director

Miguel Fragoso by Miguel Fragoso
September 27, 2023
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Alexander Buckan – autor da nova GS – é o novo Diretor de Design da BMW Motorrad

Fonte:https://www.press.bmwgroup.com

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As of January 1, 2024, there will be a change at BMW Motorrad and it concerns the design center. After no less than thirty-five years with the company, Edgar Heinrich is retiring and handing over leadership of the design department to Alexander Buckan, who will now be responsible for the design of all BMW Group two-wheeled vehicles, equipment and accessories.

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Edgar Heinrich has been BMW Motorrad’s design director since 2012 and Buckan has been at his side for all these years.

Source:https://www.press.bmwgroup.com

“We are delighted to introduce our experienced colleague and motorcycle enthusiast Alexander Buckan as the new Design Director of BMW Motorrad,” said Markus Schramm, Head of BMW Motorrad. “Alexander has already contributed a great deal to the design of our motorcycles as head of our design team, which makes him the ideal choice to lead and give a new impetus to design at BMW Motorrad,” added Adrian van Hooydonk, head of BMW Group Design.

BMW Motorrad’s press office describes Alexander Buckan as a long-time employee – and therefore deeply familiar with BMW’s values and goals – and a motorcycle enthusiast. Buckan began his career at BMW Motorrad as a transport designer in 2003. Since then, he has been responsible for many different models, including the BMW F 800 GS, BMW G 450 X, BMW R 1200 GS LC and BMW R 1200 GS Avventura LC. In April 2015, Buckan was promoted to head of BMW Motorrad Vehicle Design.

As head of design, he worked with Edgar Heinrich on the design of the BMW Motorrad VISION NEXT 100. Buckan was also responsible for the design of the BMW CE 04 and BMW CE 02 electric scooters, as well as the design of the new BMW R 1300 GS, which will have its world premiere on September 28, 2023 at the BMW Motorrad Welt in Berlin.

Source:https://www.press.bmwgroup.com
Source:https://www.press.bmwgroup.com

Edgar Heinrich began his career at BMW Motorrad in 1985 and was appointed Senior Designer in 1992. In 2005, he was appointed Head of Vehicle Design at BMW Motorrad and, seven years later, assumed overall responsibility as BMW Motorrad’s Design Director. 

During this time, Heinrich shaped the brand’s design language and developed motorcycles that became the benchmark in their segments. Models such as the BMW R 1100 S sports boxer, the BMW K 1200 R naked model and the endurance touring icon, the BMW R 1200 GS, were all created under his leadership. Heinrich was also involved in the development of HP models, rally bikes, electric scooters and revolutionary scooters.

The move seems to us a natural step towards continuity between two designers who have worked together for a long time. We wish Buckan a job well done and a happy retirement to Heinrich.

Tags: BMW Motorrad
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Miguel Fragoso

Miguel Fragoso

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