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Home Motorcycle News

Australia – Motorcycle sales stable in the third quarter of 2023

Miguel Fragoso by Miguel Fragoso
October 16, 2023
in Motorcycle News
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Austrália – Vendas de motos estáveis no terceiro trimestre de 2023

Source:https://powersports.honda.com

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In the Australian market, the motorcycle industry is giving a positive response in the fourth quarter of 2023. In total, 68,572 units were sold from January to September 2023. This figure includes motorcycles and all-terrain vehicles (such as off-road motorcycles).

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According to a report by the Australian publication MCNews.Au, this represents a slight decline of 2.3 % compared to the same period last year, but it represents a slight halt in the decline of sales figures which saw a drop of 5.9 % in the first half of 2023. The best part is that there seems to be a resurgence in sales in all market segments, from road bikes to off-roaders and even scooters. Although the figures mainly represent falls compared to the same period in 2022, it’s important to point out that the rising cost of living and interest rates have taken their toll on the purchasing power of many Australians this year.

Source:Motorcyclesports

Looking at the situation by category, road bikes accounted for 37.7% of all sales, with 25,952 units sold. This marked a slight decrease of 1.1 % compared to the same period in 2022. Meanwhile, off-road motorcycles accounted for the largest volume with 39.6 % or 27,212 units sold. However, the market contracted by 5.9 % in 2023. Scooters contributed 6.4 % of total sales, with 4,413 units sold. Interestingly, however, scooters recorded an impressive 9% sales growth compared to the same period last year. Meanwhile, off-road vehicles remained stable with 16.2 % of the market, with 11,175 units sold.

Source:Motorcyclesports

It’s interesting to see that scooters have been gaining momentum in the Australian market. These compact two-wheelers are popular in Europe and Asia due to their functionality, efficiency and affordability – aspects that Australians are taking into account. According to the Executive Director of the Federal Chamber of Automotive Industry (FCAI), Tony Weber, scooters present themselves as attractive urban mobility options. “Although scooters are a small part of the overall market, it was important to note the significant increase in sales compared to 2022,” he told MCNews.Au.

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Miguel Fragoso

Miguel Fragoso

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